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Why strategy needs finance to deliver results
There’s no point in making a strategy that never shows up in the P&L. That’s why one of the most important partners for any strategist is the finance team. Together, they can…
Cost cutting isn’t a growth strategy (with lessons from Kraft Heinz)
I read a staggering misconception on the front page of the Financial Times last week. The Kraft Heinz merger, which is being undone, “was a bet that the Brazilian investment firm’s aggressive…
Fix these project planning failures
You might have heard the project management mantra, “Failing to plan is planning to fail”. That’s only one way in which a project can fail. Two other ones are over-planning and under-planning….
Asking questions instead of giving answers
I started my career in R&D, and I wasn’t any good at it. I can’t invent anything. My big thing? Sorting out complex problems with my clients and implementing the solutions. My…
Transformations fail without motivation
One of my clients asked me recently, “What is the most important success factor in a transformation?” My answer: motivation. Motivation is so important that I use it as a criterion for…
Can AI write a strategy now?
Five years ago I asked: “Can AI write a strategy?” The AI in question was GPT-3, which had written a strategy document for a healthcare scale-up called Sword Health. Large language models…
Who is involved in your strategy?
A few years ago, I worked with a company on the execution of their strategy. Their strategic pillars were broad, including things like pricing excellence and a new technology platform. The teams…
Latest developments at Data Expo 2024
I went to the Data Expo in Utrecht yesterday. It’s an annual trade fair for companies that provide digital and data-related services in the Netherlands. I went there to update myself on…
The power of SWOT analysis (and why it’s often misunderstood)
Few strategy tools have been criticised as much as the SWOT analysis. It’s been called outdated, simplistic, even ‘stupid’. And yet, it remains one of the most widely used tools in boardrooms…